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SUI Gin by House of Suntory

Updated: Oct 23, 2023

Appointed as the social media creation agency for Beam Suntory, SUI Gin. In 2022, Suntory expanded its range of spirits by introducing SUI Gin, which shares similarities with its previous addition Roku Gin. SUI Gin includes eight classic gin botanicals such as juniper berry, coriander seed, angelica root, cardamom, cinnamon, bitter orange peel, and lemon peel, and incorporates three unique Japanese botanicals namely yuzu, green tea, and ginger, which sets it apart from Roku Gin that uses six Japanese botanicals.

SUI (翆) comes from the Japanese kanji for kingfisher. But it also means emerald-green, which is why the gin’s hexagonal-shaped bottle is accented in blue-green.


翆-boh? #Clear&Refreshing #PerfectwithMeal

Check out the videos that was created by BREAVA Advertising that focus on several stories and occasions where you can enjoy the perfect refreshing serve of SUI.



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