In Q4 2022, Freeplus joined forces with BREAVA to curate a marketing campaign that placed emphasis on a nuanced and refined message of gentleness and delicacy. BREAVA undertook the role of brand custodian, carefully stewarding the campaign's overarching vision and orchestrating collaborations with prominent media platforms such as Girlstyle and Daily Vanity.
Girlstyle Advertorial: https://girlstyle.com/sg/article/122397/freeplus-skincare-advice
Daily Vanity Advertorial: https://dailyvanity.sg/beauty-tips/mochi-skin-in-three-steps
Furthermore, BREAVA went above and beyond by collaborating with a partnering vendor to create an exclusive gift with purchase (GWP) pouch. This bespoke pouch was designed to complement the minimal and delicate branding of Freeplus, while offering an added incentive to customers who purchased select Freeplus products during the campaign period.
In addition to these efforts, BREAVA also introduced Maya Lee, who served as the Key Opinion Leader (KOL) to front the video production created in collaboration with Girlstyle. This strategic move leveraged Maya's substantial following and industry authority to increase Freeplus' exposure and connect with a wider audience, while aligning with the campaign's focus on gentleness and delicacy.
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