Freeplus Q3-2022 Media Campaign
- Jan 1, 2020
- 1 min read
To translate freeplus’s core brand philosophy: gentle, minimal, and stress-free skincare for sensitive skin - into a performance-driven digital campaign in Singapore.
IN-HOUSE PRODUCTION
Sensory Product Videos: Filmed dedicated product showcases (featuring Freeplus' signature Mild Soap) using soft lighting and macro-cinematography to visually communicate a "stress-free" tactile experience.
Authentic Testimonials: Produced unscripted, relatable video interviews with real users sharing their sensitive skin journeys to build genuine brand trust.
Media & E-Commerce Strategy:
Managed the comprehensive media buy across digital platforms with a strict lower-funnel focus on conversion.
Architected a strategic retargeting funnel: used product videos for top-of-funnel education, then retargeted engaged viewers with testimonial videos and strong calls-to-action.
Drove high-intent traffic directly to the brand's official e-commerce storefronts on Lazada and Shopee.
The Result: Successfully bridged authentic, gentle brand storytelling with a sharp e-commerce strategy, creating a seamless customer journey from the first video view to the final cart checkout.
Product Video (Mild Soap + Watery Cream): https://youtu.be/C9VqHoxEYao
Testimonial user review: https://youtu.be/DbqIGJ3ANL8
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